René Lacoste and André Gillier founded La Chemise Lacoste in 1933. In the same year, they produced the tennis shirt lacoste with the crocodile logo, they also produced shirts for golf and sailing.
Years later, in 1951 the color shirts were introduced for the company. Then, one year later the shirts were exported to the United States.
Bernard Lacosste, René's son, toke over the management of the comany grew under his management.
In the USA, Lacoste became more popular during the 70s. Ten years later, in the 80s decade, the company also began to introduce other products into their line, like shorts, perfumes, tennis shoes...
In 2005, the company was transfered to Michael Lacoste, Bernard's brother. Meanwhile, in the same year Lacoste was selling in over 110 countries; almost 50 million products.
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